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How Pharma, Hospitals and Public Health Organizations Can Measure the Results of Their Social Media Efforts
In Social Media Metrics and ROI for Health Marketers, Kevin Kruse and the Kru Research Team reveal how you can track and show measurable business results from your social media tactics.
- The definition of ROI and how you calculate it
- The difference between metrics and ROI
- Identifying the right goals to measure progress against
- The Social Media ROI Waterfall
- 10 production metrics
- 10 brand affinity metrics
- 39 engagement level metrics
- Dozens of specific connection metrics
- Advanced analysis including break-even and internal rate of return
- Creating a social media dashboard
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