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How Pharma, Hospitals, and Health Communicators Use Twitter to Reach Patients and Caregivers
E-patients are going online to seek information, share opinions and select treatments and providers. In Using Twitter for e-Patient Communications, Kevin Kruse and the Kru Research team reveal how you can reach and engage your audience with micro-blogging.
- Complete Twitter tutorial for beginners
- How to create a Twitter profile to maximize followers
- Ease your way onto Twitter with the Listen, Inform, Engage model
- Expert commentary from Dana Lewis, moderator of #HCSM chats
- Case studies from Johnson & Johnson, Detroit Medical Center and the American Public Health Agency
- 7 "next steps" to begin connecting with e-patients on Twiiter
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