Today's health consumers are increasingly using digital technologies and communicating with peers to actively manage their health. Be among the first to know about new ways to reach and engage today's "empowered patients", including:

• ePharma marketing tactics
• Social media strategies
• Health 2.0 tools
• Mobile health applications

Each monthly issue includes:

• How healthcare marketers are using Twitter and Facebook
• Original research to maximize conversion on new media channels
• Social media "share of voice" metrics for major brands
• Coverage of changes in the Health 2.0 vendor space
• Interviews with pioneers and thought leaders

Click here to view a sample issue

Who should subscribe:
• Life science executives
• Pharmaceutical and medical device brand managers
• PR professionals
• Interactive agency executives
• Advertising agency executives
• Health 2.0 CEOs and Entrepreneurs
• Hospital marketers
• Patient education specialists
• Anybody who is interested in the best ways to reach, engage and educate today's empowered patients

Learn how to reach and engage today's digital health consumers with innovative technologies.

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